22.01.2026

Staying close to finance is not just a CFO responsibility

Staying close to finance is not just a CFO…

twitter icon

 In many businesses, anything labelled “finance” automatically gets pushed into the CFO or accountant bucket. Once that happens, leadership engagement often reduces to occasional updates, headline numbers, or reacting when something feels wrong.

In practice, businesses that perform steadily over time tend to show a different pattern. Business leaders stay close to financial disciplines, not to do the work themselves, but to remain connected to reality. This proximity often leads to better decisions, fewer surprises, and more resilience when conditions change unfavourably.

Based on my experience working with companies at different stages, here are some financial disciplines that business leaders benefit from:

Stay close to your finance and accounting team

This is not about micromanagement or not giving autonomy to your teams. It is about understanding how information flows.

Different people communicate problems differently. Some raise issues early and clearly. Others soften messages, delay uncomfortable conversations, or avoid confrontation altogether. If leaders do not understand these communication styles, important signals can be missed until they become costly problems.

Regular interaction builds trust and improves the quality of information coming to the top.

Review profit and loss with context

A profit and loss statement on its own rarely tells the full story. A profit number can look good while underlying issues slowly build up, or look disappointing while the business is actually moving in the right direction.

Looking at results alongside prior year performance, budgets, and known changes helps separate noise from real trends. The focus should always be on understanding what has changed and why.

Make cash visibility a habit

Profit does not pay salaries, suppliers, or tax bills. Cash does.

Cash issues don’t occurr overnight. They develop slowly and go unnoticed until pressure builds.

Regular cash reviews, even straightforward ones, help leaders understand whether the business is generating surplus cash or gradually building a funding gap.

A short, recurring review often provides more insight than detailed reports reviewed too late.

Know what liabilities are coming before they arrive

Future obligations are often known well in advance. Tax payments, loan repayments, deferred consideration, and contractual commitments should not come as surprises.

Looking ahead 6 to 12 months and having a clear plan for how upcoming liabilities will be met removes unnecessary stress and reduces reactive decision-making.

Treat working capital as an operating discipline

Working capital is sometimes viewed as a technical finance concept, but its impact is very practical. (Read my artilce about working capital to truly understand the impact of working capital mismanegemt.)

How quickly customers pay and how supplier terms are managed affects day-to-day control over the business. Shorter gaps between cash coming in and cash going out reduce reliance on external funding and give business leaders more flexibility.

Maintain headroom

Few businesses operate exactly according to plan. Delays, unexpected costs, and market changes are part of normal operations.

Maintaining a buffer, whether through retained cash or access to credit, provides breathing room when things do not go as expected. Businesses rarely fail because of one difficult period. They fail because they lack the ability to absorb it.

Plan forward, even if plans evolve

Forward planning is not about predicting the future accurately. It is about being prepared.

A simple 12-month view with a base case and a few alternative scenarios helps leaders think through potential responses before pressure builds. When decisions are made under stress, options are usually limited.

Watch expense trends closely

Costs rarely jump suddenly. They tend to creep up.

Regularly reviewing expense movements and understanding the reasons behind increases helps ensure spending aligns with strategy. When costs rise without a clear explanation, early investigation prevents larger issues later.

Be honest about customer concentration

Dependence on one major customer often feels manageable until circumstances change.

Monitoring customer concentration and actively thinking about diversification reduces vulnerability. This is particularly important during growth phases, where reliance can increase without being noticed.

Set expectations with auditors early

Auditors play an important role beyond compliance, but only when expectations are clear.

When relationships are built around openness and professional challenge, auditors can highlight control weaknesses, recurring issues, and risk areas that may otherwise be overlooked. This strengthens discipline across the organisation.

Closing thought

None of these disciplines are particularly complex. What makes the difference is consistency and attention. Staying close to financial reality does not turn business leaders into CFOs. It helps them make clearer decisions, avoid unnecessary surprises, and build businesses that are better prepared for uncertainty. This is often echoed by leaders like Jamie Dimon, who has repeatedly spoken about the importance of maintaining a fortress balance sheet to withstand economic shocks and market uncertainty.

 

  • Resilience
  • Thought Leadership
  • Business strategy
  • CEO's and Directors
  • Finance and accounting

Experienced finance professional with over 10 years of expertise in Management Consulting, Accounting, and Auditing. During my time at Deloitte, I led complex statutory audits, provided IFRS…

Follow us for more articles and posts direct from professionals on      
PR agency, Public relations, Business Strategy

Financial Challenges Facing Public relations (PR)...

Financial Challenges Facing Public relations (PR) Agencies in 2026: Revenue, Margins and Cash Flow in the Modern PR…
Growth, SME Finance, CFO Services

Most Cash Flow Problems Start Weeks Earlier: A Practical...

Cash Flow Management for Growing Businesses In our experience, cash flow pressure does not appear suddenly. In most…
SME, Internal controls, Business leadership

Corporate Fraud in UK SMEs: Common Schemes, Red Flags and...

This blog post is designed to help Small and Medium Enterprises (SMEs) understand the landscape of corporate fraud, its…

More Articles

Proactive finance, Budget management

Financial problems rarely start when they are first...

  In most businesses, financial problems don’t show up suddenly. They build quietly over time. A bit more spend here. A…
Scaling businesses, SME business support

Are you the bottleneck of your business?

Most founders don’t struggle because they’re not working hard enough, they struggle because too much depends on…
Advisory, Leadership, CFO Services

Can poorly managed Working Capital harm your business?

Often businesses with the right product, energetic founder, enthusiastic team, and a solid marketing strategy still…

Would you like to promote an article ?

Post articles and opinions on Dublin Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.