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Articles by Apps4 Ltd
Marketing & PR

What is Push Notification? Why does it beat a text...
Mobile changes everything; and push notifications are the spark that drives mobile engagement. Push offers consumers…
Paul Sanders
Paul Sanders
Apps4 Ltd
Marketing & PR

Can mobile apps replace traditional customer loyalty cards?
As with many aspects of retail, customer loyalty schemes have evolved over the years, from the humble Green Shield…
Paul Sanders
Paul Sanders
Apps4 Ltd
Retail & Services

What is Customer Loyalty?
Customer loyalty is both an attitudinal and behavioural tendency to favour one brand over all others, whether due to…
Paul Sanders
Paul Sanders
Apps4 Ltd