Nimbus Maps
The Challenge: Chasing discounts, burning out sales team, unsustainable churn.
The Challenge: Chasing discounts, burning out sales team, unsustainable churn.
The Win: Realigned sales and marketing. ARR grew from £2M to £3.675M in 9 months (83.75% growth). Landed a record £185K deal. MQL-to-SQL conversion improved 30%. Churn dropped.
Why It Matters: Shows how fixing misalignment between teams unlocks premium pricing and sustainable growth.