I gained over 220,000 followers on LinkedIn in less than three years, and this is how I did it.
1. I shared value-centric content that showed my expertise, my beliefs and how I could help my audience.
2. I was very consistent in my posting. I was posting regularly, commenting, and even engaging with the network via the DM.
3. I was putting out quality over quantity. Rather than just dropping random stuff, I ensured that the content I was putting out was solid enough to make enough to read it.
4. I brought my thought leadership to play. I hosted live events, engaged in discussions, and contributed to articles and conversations.
5. I was authentic with my audience. I shared personal stories of my successes and failures, creating a different kind of bond with my audience.
These are just a few ways I did this, and I’m anticipating what this year will bring.
Are you very active on LinkedIn or any social platform? I would like to hear from you.