Expertise
- Go to market strategy
- digital marketing agencies
- Content Creation
- Payments
- Merchant payments solutions
- Media
- Analysis Growth Industry
- Financal services
Summary
A result driven, agile, articulate, and analytical growth and campaign management specialist in the payments industry with an aptitude for data analysis, content creation, planning, and distribution.
Highly skilled in effective communication with strong written and verbal abilities, developed and proven over 8 years working as a growth and retention expert, digital marketer, Television/Digital Journalist.
Current Role at US Bank/ Elavon:
-Growth and Retention of existing customers via highly targeted voice and digital campaigns
-Driving special project on the implementation of the at-risk model to identify customers at the risk of attrition
-Developing and executing growth and retention strategies for back-book customers
-Responsible for identification, design, development, management and implementation of assigned financial projects with a deep focus on risk management, analysis, sales and revenue growth and protection.
-Conducting detailed analysis to formulate strategic decisions Financial products for existing customers as part of customer account management.
-Leading projects in collaboration with cross-functional teams (GTM, Product, Data) across US Bank/Elavon from inception to completion.
-Analysis of investment opportunities and risk factors to expand market activities.
-Management of projects focused on financial risk mitigation.
-Working on advanced analytical methods using data analysis techniques to predict risks and implement customer retention strategies.
-Ensuring all financial project activities are compliant with the financial regulations and procedures.
Deeply curious, passionate about learning, and constantly on the lookout for self-improvement techniques. Master’s degree in MSC Digital Marketing Strategy from Trinity College Dublin.
As a growth and retention expert, I stay up to date with the latest industry trends and emerging technologies in the payments industry. This allows me to adapt quickly and develop innovative strategies that deliver measurable results.
I believe in the power of storytelling and creating meaningful connections. By understanding customer needs and market trends, I develop content that resonates with the audience, establishes thought leadership, and nurtures long-lasting relationships.
Experience
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US Bank/ Elavon
Campaign Management Specialist- Growth and Retention of backbook customers
- Current
